You may be familiar with the sinking feeling of being on hold to a company and hearing the recorded message telling you “Your call is important to us, thank you for holding” repeatedly. It cannot be underestimated how annoying this is, and how entirely counter-productive. The message may be designed to reassure the customer that their problem will be dealt with soon, and dealt with well – but to many of us it signals the company protesting too much.

Before you sign up for a web hosting company, it is essential that you research their record on tech support. Some companies do not have a tech support phone line, advising that you send them an email – hardly reassuring when they seem to have such problems with Internet downtime. Others offer a “live chat” service on the Internet, and this can be a worthwhile option, but only when it is adequately staffed.

The advantages of using a CMS over the WYSIWYG editor on your site are substantial. Primarily, it comes down to the fact that these systems (Joomla and WordPress are the two most popular) offer you a lot more latitude with what you want to do with the site. Both are highly customisable and also offer a real “plug and play” element, which makes it a whole lot easier to install extra content on your site – content like road maps, YouTube videos and Paypal clients which make it a lot easier to create a business site.

Additionally, these systems make it a lot easier to make your site look good. It is very easy to download a “theme” or template for your site which will give it a distinct and professional look. Although the WYSIWYG editor is a nice touch and may be useful for basic sites, you should never look a gift horse in the mouth – install a free CMS today.

Is There Such A Thing As “Free” Web Hosting?

In this world, getting something for nothing is rare – and, perhaps naturally, people distrust things that are free to acquire and give benefits back for what is seemingly no financial reward. This applies across all walks of life, from business to finance to the internet – and applies particularly to the concept of free web hosting.

Web hosting is expensive, there’s no doubt about it. That’s why offers for free web hosting seem too good to be true, and many users will just avoid on sight. In reality, there are some benefits that can be gotten from free web hosting. For some users, it might be worth looking deeper in to the idea.

Free web hosting is not without its drawbacks – usually you cannot use your own domain name, and you will be limited in terms of how much space and bandwidth you have. So far, it’s not such an attractive package if you are looking to host a professional, large site – and in truth, it probably isn’t a good idea if you fall in to that category.

It is with the small, often first-website user that free web hosting comes in to its own. If you only want to put a minute website, with a couple of pages and perhaps contact deals on the web, then it may be something worth considering. It’s certainly cheaper, and if you are not relying on the website solely to generate business or income, then a free offer may be exactly what you need.

Stat counters are an essential for anyone looking to get the most from their website because it is only by seeing what action people take once they arrive at your website that you can begin to put right any wrongs that are escaping your attention. if people are surfing away from your site at an early stage, then clearly you need to make your website grab their attention more. If people are visiting a certain page more than others, see how you could bring some of the magic onto other pages.

It is of course possible to download and install your own stat counter on your website, but when you are paying for the privilege of web hosting it really is not too much to expect that the site should have a stat counter built in and ready to run. That way, you can really start to make the most of what you have got.

A toll-free customer support line is a sure sign that the company really is confident that it can give you the help you need without any messing around. Someone has to pay for a phone call and if it isn’t you, it’ll be them. If they’re paying for the call, they want it to be short and final, so they will move mountains to get you back up and running if there’s unscheduled downtime. Still, it is helpful to have a record of every query, so if they offer an additional email support service, you should double up by sending them email.

Many of the better web hosting providers also have customer forums. If they’re any good they will be patrolled and moderated by techies, and placing a post on the forum is a good idea if you have an unresolved problem. They don’t want to see a lot of posts on there saying their service sucks, because that’s liable to turn people off them – expect someone to reply to your query fast and have you up and running again. Finally, look out for hosts who have frequently updated documentation of potential downtime and other issues on their site. If you’re going to have downtime, it’s nice to know in advance.

Hopefully, this list should provide some answers to that very question…

- Check webmaster forums.

Webmaster forums are the best place to get recommendations for web hosting providers. The users of the forum rely on their website as their income, so they’ll know who is worth hosting with and who is a waste of time. Start a thread asking for recommendations, or just browse through until you have a general idea of which companies are worth trusting.

- Run Google searches.

As soon as you find a company you are interested in, it’s time to start checking them out. Run a Google search for their company name and sift through the results; if there’s anything bad to be said about them, you’ll find it. Add in words like ‘bad’, ‘poor’, ‘terrible’ and ‘useless’ to increase the chances of finding any poor user experiences of the company.

- Read the small print.

This is a truism in life, and it applies to web hosting too. Before you hand over your money to buy web hosting, you should always read the terms and conditions of the arrangement. If there’s anything you don’t like, either contact the web host for clarification, or go elsewhere. There are good web hosts out there, and by being diligent and following the above steps, you’ll find one.

The idea behind these companies is that they purchase green energy credits which go towards creating energy through renewable sources. All the energy created – from whatever source – goes into a central grid, so although the demands of web hosting may be creating a negative environmental effect right now, they will at least be funding the increasing use of green energy sources – with an eye on making this the most common source of energy in time, and reversing some of the negative effect of web hosting at present.

It is particularly beneficial if you are running a site which reflects green interests, or are working in an industry with an eye on the environment, as you can display your green credentials at the foot of your site, showing that you are using an environmentally friendly web hosting company. The more people that do this, the better chance there is that the technology will improve in the future.

- You will be restricted.

The amount of web space, bandwidth and even visitors you can receive will be massively restricted if you use a free web hosting provider. However, the space offered is usually perfectly adequate for a small business or a fun fan site.

- You will most likely have to have a add-on domain name.

Instead of www.yoursite.com, your domain name with a free web hosting provider is likely to be something like: www.yourfreewebhostingprovider.com/yoursite or http://yoursite.freewebhostingprovider.com – meaning your site is immediately associated with another company. It isn’t a specific problem, just something to be aware of.

- The meaning of ‘free’.

While you may be getting the web space for free, with most free web hosting companies you will be expected to run adverts on the site. Usually these are generated and placed on your site without you needing to do anything – and you have no way of removing them. Running the ads is essentially how you ‘pay’ for your ‘free’ service. There’s no workaround for this; the web host has to make money somehow.

If you are looking to host a small, easy website with only a few pages, it may be worth considering free web hosting. For another more, you’re going to need to self-host.

The Good Side of Free Web Hosting

In a world that is dismiss anything that is labelled ‘free’ as suspicious, when users are looking to build a website they will likely give the concept of free web hosting short shrift. However, there are some significant upsides to using a free web hosting provider – so before you dismiss the concept, take a read of the list below.

- It’s free!

It may seem like an odd point to include in this list – isn’t it obvious that ‘free’ web hosting is, er, free?! – but it’s the aspect you should focus your attention on. No, free web hosting is not going to work if you are looking to make a lot of money from that website – but if you just want a small corner on the web, somewhere personal or as a small business listing, then the free aspect is important.

Essentially, there’s no point investing a lot of money in a website if you are not intending for that website to make you money – so it may be worth putting up with the minor inconveniences a free web host provides, and using your money elsewhere.

- Support for beginners.

Most free web hosting providers have their own support forums, which are moderated by their own staff as well as including posts from users of the service. This means you’ll have an immediate support base should you run in to any trouble.

- You don’t need to be technically experienced to build a website.

A lot of free web hosts offer WYSIWYG (what you see is what you get) website building, meaning you don’t need to learn HTML or anything else complicated. You can just plug and play.

The way this works is that dedicated software is used to access your site once every three minutes (the time may vary, but the principle is the same with all services of this nature). As long as the service gets the response it is expecting – an active website – it will take no further action, and simply check again as soon as the time period has elapsed. When it gets a message saying that the site is down, it checks again seconds later using a different IP address. If it gets the same response, it will contact you.

Generally, this will be done by means of a mobile device such as a cell phone or a pager, and will be a short message telling you that your website is down. If this is during an already advertised period of downtime, there is nothing more you need to do. If not, then you can contact your hosting service alerting them to the fact, and get the problem fixed as quickly as possible.

However, not everyone has the budget to go with the more established, well-reviewed companies, so there has to be a third way, and that comes in the form of cheap web hosting. Yes, “cheap” is a relative term, but if you’re paying something to them, and a lot of other people are too, then it at least gives them a budget to spend on important little things like tech support people who know what a computer is and servers that don’t explode when someone actually visits your site.

Cheap web hosting has this in common with the more expensive type – there are good providers and bad providers. The more established big names in the sector are, generally, well-liked by those who use them and while you might not expect as much from them as you would from a blue-chip company there is a lot to be said for a fresh, inexpensive option – especially when you’re starting out.

With limited web space, the advantage is that you can set a limit for what you pay – ensuring that your monthly bills are more than reasonable. If you get a spike in traffic, the site may experience lagging and even down time – but as long as you are on top of how much traffic you are getting, there need never be any real problem. But if, for whatever reason, hits to your site go astronomical when you have unlimited web space then you will soon find why most people choose limited.

There is a trade-off to be had between settling for less and paying more. Setting limits on the amount of web space you use is the sensible thing to do, at least until you are able to see how much traffic your site is bringing in and how well you could justify spending a little more on it. Certainly, unlimited webspace is a waste if you are not planning to make money from your website.